Changing Lives Everyday :: 60 sec online
Changing Lives Everyday :: 30 sec TVC
Vinnies is more than just a shop. This commercial was created to highlight the 'special works' undertaken by Vinnies Tasmania.
The special works in Tasmania include Marillac House in Launceston which provides accommodation for people travelling to Launceston for medical reasons, Bethlehem House in Hobart which provides accommodation, referral services and recreational social and outreach programmes to homeless men in the Hobart area. Mt. St Vincent Nursing Home and Therapy Centre a 68 bed nursing home, which also provides a variety of medical services to residents and the broader community - located in Ulverstone. Loui's Van, a mobile service which provides food and hot drinks, five days a week to people "on the streets" of Hobart and Glenorchy and York Place a social club for adults with disabilities which operates on Saturdays in Launceston. A total of more than a hundred people with intellectual disabilities are provided with employment at Vincent Industries at Burnie and Wivenhoe, St Vincent Industries, North Hobart and Tastex Knitwear, Glenorchy.
This commercial and accompanied online content shows Tasmanian audiences how their donations are used to 'change lives everyday'.
The 60 second online short film has been viewed by over 85,000 Tasmanian's on Facebook.
Client: St Vincent de Paul Society Tasmania
Format: 30 second TVC + 60 second short film for online distribution.
Platform: Commercial free to air Tasmanian television and social media.
Audience: Tasmanian television and social media.
Date launched: September 2016
Press: https://www.vinnies.org.au/page/About/St_Vincent_de_Paul_Society/Tasmania/