Imagine being forced to live in your car after fleeing an abusive relationship. Imagine being unfairly evicted from your home at 62 years of age. Imagine being pregnant at 19 with no home and no family to turn to. These are just some of the stories of people supported by Vinnies.
This commercial tells the story of a boy and his mother homeless on a cold winters night. Created for St Vincent de Paul Society's national annual Winter Appeal, it continued the theme encouraging audiences to 'Rethink Homelessness' in keeping with the national strategy. This commercial was wholly produced by MVISUALS and viewed by millions of Australians nationwide.
Client: St Vincent de Paul Society
Format: 30 second TVC
Platform: Commercial free to air and pay TV channels across Australia. Youtube, Facebook and Web.
Audience: Australian national television and social media.
Date launched: May 2016
Press: https://www.vinnies.org.au/2016/rethinkhomelessness